# identity.md

## Organization Overview
- **Company Name:** Gusto
- **Mission:** To create a world where work empowers a better life.
- **Company Structure and Legal Entity:** Gusto, Inc., a privately held C-Corporation.
- **Founded Date and Location:** Founded in 2011 (initially as ZenPayroll) in San Francisco, California.
- **Size and Scale:** Serves over 300,000 businesses across the U.S. with a team of thousands of employees.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Joshua Reeves, CEO & Co-founder
    - Tomer London, Chief Product Officer & Co-founder
    - Edward Kim, Chief Technology Officer & Co-founder
    - [Leadership Team: https://gusto.com/about/team]
- **Team Structure and Departments:** Organized into departments including Engineering, Product, Sales, Marketing, Customer Experience, People & Culture, Finance, and Legal.
- **Company Culture and Values:** Focused on empathy, ownership, innovation, and community, fostering a supportive and empowering environment for both employees and customers.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a Software-as-a-Service (SaaS) platform, offering cloud-based payroll, benefits, and HR services through a subscription model, emphasizing simplicity, automation, and compliance.
- **Location(s) and Geographic Presence:** Headquartered in San Francisco, California, with major offices in Denver, Colorado, and New York City, New York. Services are available nationwide across the United States.
- **Key Partnerships and Affiliations:** Integrates with a wide range of accounting, time tracking, and business software partners (e.g., QuickBooks, Xero, When I Work) to provide a comprehensive ecosystem for small and medium businesses.